Though Windows dominates the OS field, the company competes with a number of smaller firms, such as Red Hat, that distribute open-sources operating systems such as Linux., Microsoft is also an important player in the hardware field. Its key competitors in Windows Live software … Shares of Microsoft (NASDAQ:MSFT) have slipped 3% since the beginning of the year, compared to a … The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Microsoft. These include white papers, government data, original reporting, and interviews with industry experts. During the year 2018, Microsoft was ranked No. To make sure that Microsoft meets the long-term competitive advantage it must address the various concerns highlighted in the SWOT analysis of Microsoft. Accessed Apr. Kiesha Frue Oct 1, 2018. microsoft.com Competitive Analysis, Marketing Mix and Traffic . A Five Forces analysis (Porter’s model) of Microsoft Corporation shows that competition is the external factor with the highest intensity in the computer technology industry environment. It sees a huge threat from its competitors and from the ever-rising technology market. Apart from owning as the maker of the Windows OS, Microsoft is also a popular and leading cloud player. Understand your competition with this accessible analysis template. Please consider supporting us by disabling your ad blocker. 20, 2020. That threat also applies to its cloud services, where competition between Microsoft, IBM, Amazon, Google, and other companies is lowering price expectations. Compare features, ratings, user reviews, pricing, and more from Microsoft OneDrive competitors and alternatives in order to make an informed decision for your business. Competitor Analysis. Competitive analysis (CA) — sometimes called competitor analysis — is a vital process to help businesses stay on the cutting edge and anticipate market changes that they can use to their advantage. 30 in the Fortune 50 rankings. FAAMG is an abbreviation coined by Goldman Sachs for five of the top-performing tech stocks in the market, Facebook, Amazon, Apple, Microsoft, and Google. SWOT analysis of Microsoft analyses the brand/company with its strengths, weaknesses, opportunities & threats. Smartsheet and Microsoft Word stand out as its top competitors based on similarity, popularity and user reviews. IBM is another major competitor of Microsoft. The technology giant offers a wide range of cloud-based computing services that include Bing, Microsoft Azure, Microsoft Dynamics CRM Online, Microsoft Office 365, OneDrive, Skype, Xbox Live, and Yammer. "2019 Annual Report." Accessed Apr. "Linux vs. Windows: Abstract." Google Docs has the most reviews with a total of 23,670, while Microsoft Excel has 14,785. When comparing Microsoft Excel to its top 100 alternatives, Qualityze Audit System has the highest rating, with TACTIC as the runner-up, and Microsoft Excel ranking 13th place. BATX stocks refer to the stocks of four of the Chinese technology giants: Baidu, Alibaba, Tencent, and Xiaomi, Operating System Market Share United States of America, The Top 7 Search Engines, Ranked by Popularity. The Competitive Analysis Site application template for Microsoft Windows SharePoint Services 3.0 helps teams organize information about competitors and their products. Microsoft is an undisputed leader in global marketplace in cloud segment. PEST Analysis of Microsoft: What can prove disastrous for the technology company? Microsoft is an undisputed leader in global marketplace in cloud segment. The list includes well-known brands such as Apple (AAPL), Google (GOOG), SAP, IBM (IBM) and Oracle (ORCL), among others. Threats in the SWOT analysis of Microsoft Competition: The software market is highly competitive, which may impact the company’s performance. Accessed Apr. Microsoft can also extend its efforts to consider issues beyond the internal and external strategic factors in this SWOT analysis. Alexa's competitive analysis tools help you identify competitor strengths and … In 2018, Microsoft mentioned Slack as a competitor to Office. A VRIO analysis of Microsoft Corporation determines that the business has core competencies for continuing growth, although transforming non-core competencies into core competencies can further secure the company’s development in the computing technology, online/cloud-based services, and artificial intelligence … This has led to a rising pressure for all big giants in the industry. Microsoft’s early success was built upon the MS-DOS operating system, and selling it directly to computer-makers like IBM, but IBM eventually develope… Microsoft has modest shares in these markets. The company produces, licenses, manufactures, sells, and supports computer software, personal computers, consumer electronics, and related services. Microsoft Corporation’s (MSFT) primary competitors include some of the most prominent technology companies in the industry. Microsoft Corporation Report contains a full analysis of Microsoft Porter’s Five Forces Analysis. "The Top 7 Search Engines, Ranked by Popularity." Microsoft sees a huge competition from Apple, Google, Oracle, IBM, etc. Contents. The preceding analysis has made it clear that Microsoft cannot afford to misread emerging trends and changing customer preferences anymore. Accessed Apr. Facebook first appeared in 2014 as a competitor to Microsoft’s search and display advertising business. Enterprise Services that includes Microsoft Consulting Services, Premier Support Service. Their products and services compete against Microsoft’s products and services. The SWOT analysis of Microsoft differentiates all the main strengths, weaknesses, opportunities, and threats that support the company to grow more. Microsoft faces competitive pressures in all areas of its operations. Finally, Microsoft has to be both weary and wary of potential lawsuits especially in Europe where the regulators are not taking kindly to its monopolistic business practices. SWOT Analysis of Apple in 2020 | Apple SWOT, SWOT Analysis of Starbucks in 2020 | Starbucks SWOT, McDonalds SWOT 2020 | SWOT Analysis Of McDonalds, SWOT Analysis of Coca-Cola in 2020 | Coca Cola SWOT, SWOT Analysis of Nike in 2020 | Nike SWOT, SWOT Analysis of Netflix in 2020 | Netflix SWOT, SWOT Analysis Of Samsung in 2020 | Samsung SWOT, Top Best Buy Competitors | Best Buy Alternatives, Training and certification for developers and computer system integrators, Intelligent devices and connected accessories that integrate with cloud services. The growth in the company is due to the increased revenue from its cloud products and its growing range of products and services. Let us discuss on the SWOT analysis of Microsoft. Some competitors of Microsoft include Apple Inc. and Google, Nintendo, and Sony, all have competing operating systems with a great deal of marketing to accompany them. Comparing the results to its competitors, Microsoft reported Total Revenue increase in the 3 quarter 2020 by 12.4 % year on year. Apart from these, IBM’s products compete with Microsoft Azure and other products made for software developers as well as Microsoft Office. From Microsoft’s own perspective, the most consistent competitor of the business has always been IBM, which was mentioned more than 270 times in the competition section during the past 30 years. Together they have raised over 47.8B between their estimated 1.1M employees. The company has its opportunities to venturing into more innovation and AI technologies, entering into feasible and effective acquisitions and partnerships, and selling products at affordable prices. The company has its weaknesses from the decline in the PC market, slower frequency in its innovation, having low market share from advertising, and being vulnerable to cybercrime. Enter details on five competitors and rate the applicability of each factor to your business. A competitor analysis templates is a research or study done by a company to assess their competitors so they can plan and create processes that can give them a competitive advantage. Refresh. Microsoft can also extend its efforts to consider issues beyond the internal and external strategic factors in this SWOT analysis. The offers that appear in this table are from partnerships from which Investopedia receives compensation. Investopedia requires writers to use primary sources to support their work. "SAP Corporate Fact Sheet." About Microsoft Corporation : Microsoft Corporation, also known as MS, is an American multinational technology company. Apart from its various Azure services, the brand has also focused on AI products. A profit center is a branch or division of a company that directly adds to the corporation's bottom line profitability. The pressure comes from a diverse mix of technology companies, both large and small. Microsoft’s portfolio of products and services is varied and huge which comprises of operating systems for computing devices, servers, phones, and other intelligent devices. It portrays an essential appendage to conduct an industry analysis. The top 10 competitors in Microsoft's competitive set are Apple, Cisco, Google, Facebook, IBM, Oracle, Salesforce, SAP, Okta, Proofpoint. Its leading hardware products are the Microsoft Surface and Xbox video game consoles. A competitor analysis focuses on each company against which firm directly competes. The top 10 competitors average 73,088. It is investing heavy sums in Research and development in these areas. Let's do a basic SWOT analysis of Microsoft. You can learn more about the standards we follow in producing accurate, unbiased content in our. The sales growth was above Microsoft's competitors average revenue growth of 9.33 %, recorded in the same quarter. The two companies seem to have always moved in sync, both as partners and competitors. Microsoft has what Warren Buffett calls a strong moat: competitive advantages that protect it from rivals and enable its large profits. The SWOT analysis of Microsoft mentioned in this article has highlighted the main strengths of the brand that comes up from its global presence, having a huge portfolio, having a huge domain in the cloud, showing its innovation in various products, and its brand image. Conclusion. Microsoft is working to stay ahead of its competitors in several areas including AI and Mixed reality. Microsoft Corporation’s (MSFT) primary competitors include some of the most prominent technology companies in the industry. Microsoft SWOT analysis Strengths in Microsoft SWOT Analysis. A market challenger is a firm that has a market share below that of the market leader, but enough of a presence that it can exert upward pressure in its effort to gain more control. Microsoft Corporation Report contains a full analysis of Microsoft business strategy. Compare Microsoft Office Lens alternatives for your business or organization using the curated list below. It also throws light on the threat that has the potential to harm the brand. Competitive analyses, which should be conducted periodically, can help you strategize and plan for company growth by discovering opportunities and threats. This is a huge revenue for the company thereby seeing it as big strength for it. SALESFORCE: These companies have similar products and product line comparable to Microsoft, which makes the … 20, 2020. The company was founded by Bill Gates and Paul Allen. The revenue from the cloud has reached about 27.4 billion dollars for Microsoft. A Microsoft Surface Cafe in Toronto Eaton Centre in 2014. Microsoft Case Analysis. Microsoft. 20, 2020. 20, 2020. SAP. Industrial organization is a field of economics dealing with the strategic behavior of firms, regulatory policy, antitrust policy and market competition. The article also covers top Microsoft competitors and includes Microsoft target market, segmentation, positioning & Unique Selling Proposition (USP). Some of the most successful software corporations in the world, such as Oracle and the German firm SAP, compete directly with Microsoft for the lucrative business services market., The Windows operating system is perhaps the best-known Microsoft product. Companies in the sector of "computer and technology" are considered alternatives and competitors to Microsoft, including Apple (AAPL), Alphabet (GOOG), Alphabet (GOOGL), Facebook (FB), Taiwan Semiconductor Manufacturing (TSM), and NVIDIA (NVDA). Some competitors of Microsoft include Apple Inc. and Google, Nintendo, and Sony, all have competing operating systems with a great deal of marketing to accompany them. Take your analytics to the next level with Excel. The headquarters is situated in Redmond, Washington. Aggressive competition – Microsoft is in intense competition with Google and Apple. Because Microsoft is a diversified corporation that offers many types of products and services, the company faces stiff competition in several key areas of the technology sector., Microsoft got its start by focusing on software, and although the company has branched out into other areas, it still has a strong emphasis in this field. Oracle. Competitor analysis. Ad Blocker Detected. Benchmark and track your performance relative to your competitors. We also reference original research from other reputable publishers where appropriate. Understanding the actions of competitors clearly contributes to the firm’s ability to compete successfully with in the industry. 1. Threats in the SWOT Analysis of Microsoft Competition – The IT industry sees strong competition from all angles. This accessible worksheet template has room to compare your company against three competitors. Microsoft is a popular American multinational technology company that was set up during the year 1975 and is headquartered in Washington, United States. Compare Microsoft OneDrive alternatives for your business or organization using the curated list below. To maintain its market position as a major competitor, Microsoft must consider the issues outlined in this Five Forces analysis of the technology business. Harvard Business Review. Competitor analysis Importance of competitor analysis and intelligence For a business to be successful it is critical to continue gathering competitor information and keep an eye out for their strategy and ways of approaching the market. Competitor analysis. Competitor analysis includes the identification of the strengths and weaknesses of business competitors and the strategies that the company may use to assure that it can manage to surpass the items that … "Products." "Operating System Market Share United States of America." The brand competes with Microsoft in various areas including server products and enterprise wide computing solutions. The SWOT analysis of Microsoft indicates the strengths of the brand in which the brand is good and the way it stands away from its competitors, its weakness that halts the brand to perform well and should focus on to improve. 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